1/1/2024 0 Comments Nimble neuron video gamesThe partnership will also launch the Eternal Return Collegiate Club Program, powered by Gen.G. We are looking forward to this next phase of Eternal Return fandom's global expansion." With this global collaboration with Gen.G, Eternal Return will focus on delivering engaging experiences to game players and esports fans worldwide as we level up our innovative experiences, both within esports and beyond. Nam Seok Kim, CEO of Nimble Neuron said, "We are very excited to open this new chapter of Eternal Return with Gen.G Esports, who have continually challenged themselves to build a worldwide audience as well as in Korea. Working with Nimble Neuron to put eyes back on their exciting IP is giving us the opportunity to expand our reach beyond the silo of esports to expand their reach to the larger competitive community." "Gen.G has always been about cultivating an inclusive and widespread community worldwide where fans could come together to celebrate esports and gaming as a whole. "We're taking what a partnership has traditionally meant in the esports space and flipping it on its head," said Arnold Hur, CEO of Gen.G. The stream team is headlined by internet personality and musician Lily "LilyPichu" Ki, G4TV host and content creator Ovilee May, former Overwatch Pro turned variety streamer Jin-Woo "9ambler" Heo, and also includes current Gen.G creators Nicki Taylor, SupCaitlin, and Yeji. Making appearances at these live events will be members of the Eternal Return stream team. Event attendees will have a chance to play with their favorite Eternal Return streamers and receive exclusive gift packages and in-game coupons. Nimble Neuron and Gen.G will also be working together to enrich the vibrant Eternal Return community in Korea, starting with a community play event held at Gen.G's Seoul-based PC Cafe. This party is the first in a series of live events through the end of the year, including activations at Dreamhack and PAX East. Influencers and event attendees will experience a projection mapped Tree of Life, Eternal Return-themed beverages, and music spun by Bay area DJs Miles Medina and musubi. ![]() The partnership will officially kick off with an experiential announcement event on March 23 near this year's Game Developers Conference (GDC) in San Francisco. The developer will tap into Gen.G's Korean and North American brand power and influencer network to reach new audiences, create content, and build out a competitive esports strategy. This partnership is aimed at accelerating the global market expansion of Nimble Neuron's multiplayer online survival arena, Eternal Return. ![]() I could go on about this for ages so I wrote about the topic for Bamboo PR.LOS ANGELES, March 16, 2022 - Global esports organization Gen.G and video game developer Nimble Neuron today announced the launch of a first of its kind two-year partnership between a game developer and esports organization. Chances are that taking your attention away from huge tried-and-tested networks to focus on less popular and unproven platforms will hinder, not help. I believe that not a single brand has reached its potential peak on any of these platforms. Not to mention the fact that most platforms come and go in a matter of months - just look at the above platforms for a few recent examples.įacebook, Instagram, TikTok, Twitter and YouTube are all monstrous in size. While it would be great to be established on the *next big thing* as it surges in popularity, you need to consider your audience, goals, brand image, and competition before going all-in on something new. Some brands are quick to jump to shiny new platforms, but I think that's often a poor move. New social platforms pop up frequently, even more so now that Twitter (or X) is undergoing changes that a vocal bunch don't agree with.
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